"Shock advertising like that does work in getting attention," he said.

It's shock advertising, and that's not how I was brought up in this business."

You should also consider long term branding issues if using shock advertising as communication method.

Advertisers, psychiatrists, and social scientists have long debated the effectiveness of shock advertising.

The effects of shock advertising could also be explained by the theory of selective perception.

"We were one of the first to engage in shock advertising, and it did get us attention," Mr. Johnson said.

Talk about shock advertising.

The effects of shock advertising

Moral shock is similar in many ways to shock advertising which uses analogous techniques to help increase brand success and awareness.

JUST when it seems as if there is no more shock left in shock advertising, along comes Egg.

Shock advertising

Shock advertising, for example, would be considered unethical; directly soliciting clients (known as barratry, or "ambulance chasing") is illegal.

The same study also shows that consumers are more likely to remember shocking advertising content over advertising content that is not shocking.

Shock advertising or Shockvertising is a type of advertising generally regarded as one that "deliberately, rather than inadvertently, startles and offends its audience by violating norms for social values and personal ideals."