But, particularly when running a marketing campaign, we should take care that:

The company started out as a general public relations firm, for example running a marketing campaign for Gerber baby food, before specializing on technology and healthcare companies.

Since running a marketing campaign emphasizing the stereotype of the stoic, blunt and ironic North German mentality the Flens brand has become a symbol of self-identification for the region.

Denise Stinson, a black agent from Detroit, says that there are so few black publicists in the industry that often authors hire free lancers who are comfortable running a marketing campaign aimed at a black audience.