The reversal theory accounts for the preference of either high or low arousal in different situations.

A number of instruments have been created to measure Reversal Theory phenomena.

Since the formulation of Reversal theory psychometric instruments were developed to test the motivational styles.

Reversal theory is a theory of personality, motivation and emotion in the field of psychology.

Reversal theory is organized around a series of metamotivational states, organized into four pairs called "domains".

Reversal Theory introduced the term dominance to make the motivational styles being a testable factor in psychometrics, so as to expand its application regions.

Counseling Athletes: Applying Reversal Theory.

The mode of production approach produces a type of dependency reversal theory in its insistence that capitalist industrialization can succeed in the Third World.

(2001) Motivational Styles in Everyday Life: A Guide to Reversal Theory.

Mallows, D. (2007) Switch to Better Behaviour Management: Reversal Theory in Practice.

"Fawlty Towers: A Reversal Theory Analysis of A Popular Television Comedy Series".

The primary emphasis of Reversal Theory lies in the concept of reversals - by "triggering" a reversal between states, we can change the meaning attributed to the situation.

This term distinguished the Reversal theory from the traditional trait theory, namely, one's personality is not a permanent asset but a reversing tendency changing in accordance to the environment etc.

Reversal theory has been developed primarily by British psychologist Dr Michael J. Apter since its inception in the mid-1970s by Dr Apter and psychiatrist Dr Ken Smith.

Reversal Theory links the motivational states above to emotion by proposing that if one is in a state and things are going well, positive emotions result; if the needs of the state are not fulfilled, negative emotions result.

While Reversal Theory has been actively researched in academic circles for the last thirty years, it has more recently entered a more public sphere of use by trainers and consultants for purposes of leadership and team development, and sports counseling.

Baines P, O'Shaughnessy NJ, Moloney K, Richards B, Butler S, Gill M (2010) The Dark Side of Political Marketing: Islamist Propaganda, Reversal Theory and British Muslims.