It looked to the text and the legislative history of the act to determine that there was no intention to give unregistered marks more protection than registered marks.

Search pending and registered marks using the Trademark Electronic Search System (TESS).

However, sections 44 and 45 of the act permit the registrar to require, from time to time, owners submit information or evidence regarding the ongoing usage of registered marks.

To conduct a monitoring there is the so-called Trademark Watching service where it can be checked if someone tries to get registered marks that are similar to the existing marks.

Despite the customer's later knowledge that the products they are purchasing are in fact not from Playboy, the competitor getting business is unfairly profiting off of Playboy's goodwill and registered marks.

Registration under the Trade-marks Act affirms, recognizes and extends registrants' positive rights to use the registered marks and provides registrants with an absolute defence to a passing off cause of action.

Airplanes are registered marks of a civilian-YU-PBC, YU-PBD and YU-PCI.

CORBA, IIOP and OMG are the registered marks of the Object Management Group and should be used with care.

Microsoft claims in the lawsuit that the "distributions were not isolated incidents" and that "at a minimum, (the) defendants were willfully blind and acted in reckless disregard of Microsoft's copyright and registered marks."

Interestingly, the new law also provides that the ownership of a valid federal registration is a complete bar to the assertion of a dilution claim under state law, thereby effectively pre-empting state dilution claims against registered marks.

Thus upon the search of the plaintiff's registered marks Playboy and Playmate, outside advertisers were able to connect their banner's to these search queries without the need to specify the ad's source to the patrons browsing the web.

Using this decision as reference, the plaintiff could claim such confusion by demonstrating that consumers believe the banner ads displayed with the results of their search for the plaintiff's registered marks are sponsored by or associated with Playboy Enterprises, Inc.

The TTAB is also responsible for hearing certain kinds of inter partes proceedings, including oppositions to registration, cancellation proceedings against registered marks, and concurrent use proceedings where a party alleges its mark is entitled to joint registration, carving geographic territory out of that held by a registered mark.