Its focus was no longer Japanese companies but tropical rainforest protection and support for forest peoples in general.

In 2012, Guyana received a $45 million reward from Norway for its rainforest protection efforts.

In April 1992, countries with some of the largest surviving tropical rain forests banned a rainforest protection plan proposed by the British government.

They campaign on a range of issues including oil extraction, exploration and pipeline transport, Amazon Rainforest protection, food sovereignty, biofuels and plantations for carbon offsets.

So, what happened was that KcKinsey overestimated deforestation, and recommended a particular form of rainforest protection that Greenpeace disagrees with and thinks will be counterproductive?

Some Green groups have also made it very difficult to use the climate-change negotiations as a way to save the world's forests by insisting that rainforest protection should not be eligible for carbon credits.

The Great Bear Rainforest Agreement included four key elements: rainforest protection, improved logging practices, the involvement of First Nations in decision making, and conservation financing to enable economic diversification.

A global emergency funding scheme to drastically reduce the destruction of tropical rainforests over the next five years was announced by the Prince of Wales today, with the US pledging $275m (£165m) towards rainforest protection.

It was also trying to persuade large drug companies to invest in rainforest protection; investment which would not stem from any sense of altruism on their behalf but because, for the industrialised world, the value of medicines derived from the rainforest runs at over forty billion dollars per year.

Yet McKinsey, for some inexplicable reason decided to use an estimated deforestation rate of over 4% per year in the report to justify rainforest protection, as the truth would have actually made their advice spurious (and meant Guyana would not have been able to access much international money).