Diamond eternity rings were the popular push present with father's spending up to $2500.

That said, many Australians mums are also more than willing to receive a "push present" after the birth.

A growing phenomenon in the US, push presents are gifts given to new mums by the baby's father.

"The materialism of the concept of push presents is very odd to me," she added.

A birth (the baby receives gifts, or the mother receives a gift from the father known as a push present).

However, other Australian dads are not being so precious about their push presents and selecting jewellery with meaning rather than bling.

More new mums get 'push present'

TELL US: Did you receive or give a push present?

The couple is working with a jeweler to design a "push present," a ring Gordon will give to Taylor after the birth of their child in June.

MORE Australian new mums are receiving a "push present" after delivering a baby, with some dads spending up to $2500 on diamond rings as gifts.

He made a brief appearance in the Beano Christmas Special 2007 pushing presents into Edd's head so his Numskulls could have presents.

"I think push presents are really silly because there is nothing you're going to be able to buy a woman that is going to equal her pushing out a baby," said Chase.

Ms. Fuller said that a recent article about Prince William giving his wife a diamond brooch as a "push present" was on track to become the most-read article of the day.

Besotted rapper Kanye West has reportedly proposed to Kim Kardashian and given her a rare, 500,000 pound black diamond ring as a "push present" after the birth of their baby girl North West.

Maria Bailey, founder of BSM Media, a company that researches the best ways to market products toward mothers, said that in an informal survey taken last year, more than half of 2,000 women polled said they had received a push present.

"I do appreciate the idea of a partner showing a woman appreciation for carrying and delivering a baby, but my opinion is that the best push present is the tangible and the necessary -- water, foot and back rubs and a home-cooked dinner," said Koh.

"The birth of a child is a special time in our lives so I thought it would be nice to celebrate it with a gift that would last a lifetime," he said, adding such a gift didn't need to be "over the top" like Kim Kardashian's push present.

As to what I shall be buying my wife this year, I must confess that I still owe her a "push present" (what women get after they have a baby), as well as an anniversary gift.

If you are buying someone a push present but you haven't got $1million to spare, here are a few alternative gift ideas:

Christine Koh, a 35-year-old mother of one, said that her "stomach turned" when she first heard about push gifts.

Over the years, she would push gifts into his hand, usually photos of her own children -- his grandchildren.

"Push gifts are relatively new," said Senning.

Senning suggests a personal gift -- not one that necessarily will help with the baby -- makes the best push gift.

What Makes the Best Push Gift?

Danny Evans, father of two in Orange County, Calif., said he did not buy into the push gift trend and never gave his wife anything after she gave birth.

Whenever Mr. Gorbachev bobbed into view, he was smiling broadly and reaching out to well-wishers, some of whom tried to push gifts into his hands or sought his autograph.

"Push gifts," a term used to describe a gift given by one partner to another after she gives birth, have grown in popularity, as more and more mothers look forward to receiving some bling for their hard work.

"Just give her a nice present and you don't have to call it anything," suggests Chase, 32, who runs the site Coolmompicks.com, where she says gifts that would fit the bill are available, but not labeled as push gifts.

While volunteer opportunities for retirees have vastly expanded, Mr. Freedman, the founder of Civic Ventures, says that too many people with sophisticated skills are still relegated to things like pushing gift carts in hospitals.

But not all mothers think push gifts are a good idea; some are appalled at the idea of a mother coming to expect anything more than the love and support of her partner during and after her pregnancy.

Purveyors of gift registry sites argue that consumers are ready to make that change - are prepared, in effect, to push gift giving closer to a barter exchange, as in "give me this, and I'll give you that."

Many Web sites dedicated to baby gear offer sections on push gifts, a trend that Cindy Post Senning, the parenting expert at The Emily Post Institute, says is expanding, but has still not yet become the "norm."

Neither did Beth Avant, a mother of two who bought her own push gift after her husband Jason did not pick up her apparently too subtle hints about how much she'd enjoy receiving a signature Tiffany and Co. blue box along with her newborn.