The use of some or all of these additional measures will depend on the exercise, time available and willingness to cover higher publicity costs.

Exhibitors toppled into bankruptcy, labor trouble threatened, production and publicity costs spiraled out of control.

It had day-by-day expenses, payrolls, fees, publicity costs.

Any surplus is shared between the producer and distributor, in a pre-set ratio (typically 1:2) after deducting entertainment tax, show rentals, commission, print costs and publicity costs.

The party has said that it has no intentions of reducing its campaigning activities., but will seek to improve its financial position through increases in membership fees and reductions in staff and publicity costs.

Thirty percent of the publisher's share, or 15 percent of the cover price, goes to the author as royalties, and another 40 percent of the publisher's take goes for the production, distribution, marketing and publicity costs of the book.