An alternative approach is real-time proximity marketing for acquisition purposes.

This form of proximity marketing is also referred to as close range marketing.

Proximity marketing is the localized wireless distribution of advertising content associated with a particular place.

Sideloading is an excellent mechanism for proximity marketing.

Bluetooth, a short-range wireless system supported by many mobile devices, is one transmission medium used for proximity marketing.

Hypertag sells its proximity marketing solutions to major brands, their agencies, visitor attractions and through a network of international resellers.

Founded in 2001 and based in Norwich, Hypertag is a supplier of proprietary proximity marketing technology.

Uses of proximity marketing include distribution of media at concerts, information (weblinks on local facilities), gaming and social applications, and advertising.

Some implementations of Bluetooth proximity marketing require users to run Java applications on their phones to enable them to receive content.

The Location Data hosted in a LaaS model is used to support location-based services, including geofencing, proximity marketing, location-based advertising, fraud management and asset tracking.

The process of Bluetooth based proximity marketing involves setting up Bluetooth "broadcasting" equipment at a particular location and then sending information which can be text, images, audio or video to Bluetooth enabled devices within range of the broadcast server.