The sample in the magazine is a presweetened instant hot chocolate mix.

All of this is washed down with presweetened ice tea, served by the pitcher.

It has the same basic nutrition stats as any other presweetened cereal.

"Cereal eaters, including kids who eat presweetened cereals, are getting a good start to their day."

A wide range of processed foods, including presweetened cereals, bouillon cubes, chewing gum and baked goods, contain one or both of these preservatives.

Cocoa and Fruity Freakies, as well as, several additional presweetened cereal products were developed under Forcelledo's watch.

They have also shown a preference for presweetened brands, which, Ms. Page said, generally contain 12 grams of sugar per one-ounce serving, making them about one-third sugar.

The cereal was Ralston's first major venture into the presweetened RTE (Ready-to-Eat) cereal market.

Parents and other advocates for children began to complain about the negative effects of sugary cereals and linked children's consumption of presweetened cereals to obesity and tooth decay.

Perhaps Mr. Halpern has come up with some real insights, or perhaps he is someone who could write a thousand words on the significance of presweetened breakfast cereals in the postatomic age.

In the 1960s, Kellogg's success with presweetened cereal brands remained high, and consistently strong brands such as Corn Flakes indicated that a solid market existed for basic cereals as well.

Sitting in torn practice clothes in the bustling canteen under the Kirov stage, Mr. Ruzimatov is consuming cup after cup of the presweetened tea that is the staple drink backstage.

Out my bedroom door, I march down the hallway, down the stairs, past Mark taking his daily hit of emotional crack, inhaling color cartoons in his Star Trek pajamas, jittery from too many bowls of presweetened breakfast cereal.

So, too, did Chris McKee, 33, a vice president and creative director at Saatchi & Saatchi Advertising who has primary responsibilities for products handled by the children's division, including presweetened cereals sold by General Mills Inc.

Then there are Saturday mornings, when parents may hope to catch some extra sleep while their young children are bombarded by television advertising for what Dr. Nestle calls "foods and beverages of dubious nutritional value: presweetened breakfast cereals, candy, fast foods, sodas, cookies, chips."

But this test, which began in mid-October, "takes a much broader view," Mr. Salyards said, and was focused on presweetened products "that consumers tell us they already snack on more often than others": Corn Pops, Frosted Flakes and Frosted Mini Wheats.