"The outsert is putting that same information in front of consumers in a different way."

Research shows the outsert increases sales of the publication.

An outsert is a four page card wrapped around and attached to the outside of a magazine or other publication.

The equipment that applies the outsert is called an outserter or outserting machine.

The supplement will come in a "poly-bag," or plastic wrapper, making it what the magazine industry calls an outsert.

The campaign includes a 30-page "outsert," a polybagged ad supplement to accompany the September issue of W magazine.

The outsert focuses on New Orleans.

Although Hearst executives said there were no plans for a separate magazine, they will be monitoring the success of the "outsert," as the new publication is called.

While Hearst emphasized that the outsert was a one-time arrangement, Ms. Zagat said her company is open to the idea of publishing a magazine.

An additional use of the term outsert is a multi-folded, instruction sheet applied to the outside of a bottle or carton of a pharmaceutical product.

Zagat: Sharing the Experience of Good Living will be an "outsert," a magazine that is packaged with publications mailed to subscribers.

The Zagat outsert, produced in conjuction with the Hearst Magazines Division, will be entirely sponsored by Cadillac.

In the fall Vogue Living was suspended indefinitely, and Men's Vogue cut back to two issues a year as an outsert or supplement to the women's magazine.

The outsert opens with a tribute by Ms. Karan to Mr. Willis, the action film star, and Ms. Moore, who played a stripper in the movie "Striptease."

High-strength magnets such as those at the National High Magnetic Field Laboratory are configured with an inner magnet called the insert and an outer magnet called the outsert.

It is the first time such a supplement - or, in the industry's colorful terminology, a polybagged outsert - has accompanied a magazine from Conde Nast, whose other titles include Glamour and Vogue.

The supplement - known as a "polybagged outsert" because it will come inside a plastic bag wrapped around each magazine - will feature celebrities modeling designer clothing to be sold at discounted prices at the benefit.

The program will appear as a "polybagged outsert" - that is, wrapped in plastic as an ad supplement - with 851,000 copies of the October Vogue to be distributed in eight large states and Washington.

Like the Klein supplement, which presented a day in the life of a libidinous rock group, the Request outsert, photographed by Roberto Detesco, offers a sexually charged tale of two female friends and a hitch-hiking hunk.

The supplement, created by Mr. Klein's in-house advertising department, was included in a plastic bag wrapped around selected copies of the October issue of Vanity Fair magazine - a "polybagged outsert" in the industry's picturesque jargon.

The "polybagged outsert" - a lavish advertising supplement to a magazine that comes wrapped in a plastic bag - will make another appearance when Request Jeans distributes a 48-page supplement with 200,000 copies of the October issue of Details magazine.

This fall, Persona - a title for women over 40, with an array of advertisers from Prudential Securities to General Motors - will be produced as a so-called outsert, an additional magazine that is packed into a polyurethane bag with an already existing magazine.

Elizabeth Crow, the editor in chief of the Conde Nast title Mademoiselle, said that the monthly magazine would introduce an outsert this October, separately titled Click Here, which will address the issues of computers and the Internet in young women's lives.