In the food business, local production is often required to successfully exploit intangible assets and hence food firms are constrained to being more multidomestic than globally integrated.

Unshaken, Mr. Barnevik is outspoken in his belief that the future will belong to what he calls "multidomestic corporations" that combine national nimbleness with international vision and financial clout.

Multi-domestic competition with cross-border entities 40.

It's a multi-domestic company.

Company Profile: Unlike the prior multi-domestic international phase, firms in the multinational phase become more centralized, pulling decision making back to headquarters.

A multi-domestic strategy is a strategy by which companies try to achieve maximum local responsiveness by customizing both their product offering and marketing strategy to match different national conditions.

Multi-domestic companies have separate headquarters in different countries, thereby attaining more localized management but at the higher cost of forgoing the economies of scale from cost sharing and centralization.

The group builds its growth on its unique multi-domestic strategy based on trusted partnerships with national customers and market players, while leveraging its global expertise to support local technology and industrial development.

Later, as the foreign country demands higher level jobs, the parent company starts setting up multi-domestic production facilities, perhaps a plant in Canada for the Canadian market, a plant in France for the French market, etc.

MULTI-DOMESTIC STRATEGY There is no pause in multi-domestic growth and we are going to find growth in other countries which we won't probably have in France and which will exist but at a reduced level in the UK.