Kawaii has developed from a few children's television shows to an Internet sensation.

"In the kawaii system, this scale is very important," he said.

And characters associated with kawaii have an astounding popularity these days.

Kawaii is also used to describe some men who are considered to have "cute" personalities.

Japanese popular "kawaii culture" has had an effect on Singaporean youth.

Kawaii is a Japanese term which means "cute" and "beautiful".

Taiwan culture, the government in particular, has embraced and elevated kawaii to a new level of social consciousness.

The underlying belief of this Japanese designer is that "kawaii" actually saves the world.

But that kawaii cuteness did not square with the designer’s imperial Chinese inspiration.

In the mid-90's, Murakami set sail from otaku toward kawaii.

Kawaii is the one word we heard nearly every time we showed the car's brochure to women on the streets of Tokyo.

With long hennaed hair and wearing brown artificial-leather pants, she didn't look the least bit kawaii herself.

With his customary devotion to research, Murakami analyzed the principles of kawaii.

And Kawaii really is about dressing up.

The wide popularity of Japanese kawaii is often credited with it being "culturally odorless".

The group concept is "Musubizm tie together Japanese kawaii culture and the world."

The music video, which has been influenced by 60s and 70s fashion along with the main Japanese theme kawaii, has received huge media attention.

But she admits that the outlandish Kawaii look can sometimes lead to problems when she's out and about in London.

Kawaii has gradually gone from a small subculture in Japan to an important part of Japanese modern culture as a whole.

Kawaii has truly become "greater" than itself.

Saturday to Kawaii, the most beautiful island, and then back to Honolulu on Sunday morning.

Although kawaii is typically a female-dominated fashion, there are men who decide to partake in this trend.

Some songs feature animation, generally designed to appear more cartoonish and kawaii than lifelike.

Kawaii Kon was the first anime convention to be held in Hawaii.

Coco, the feminine and girly collection referred to as "frilly Kawaii"