They were surprised it was a three person company executing a highly successful grassroots marketing campaign.

The film was officially released on July 27, 2011, and individual screenings also began in various places through grassroots marketing.

Others noted the irony of the firm's motto: "Grassroots marketing - word-of-mouth makes the difference."

The tea debuted in November 2009 and is "developing a devoted fan base" through a grassroots marketing campaign."

She writes on topics of balancing work and family, grassroots marketing, and surviving as a start-up.

Kristen discussed Antigone's approach to grassroots marketing: I realized early on, no one's going to do this for us, except us.

Kraft began a grassroots marketing campaign in China to "educate" Chinese consumers about the American tradition of pairing milk with cookies.

The Hangout Project is a one-of-a-kind, grassroots marketing initiative that allow schools to build customized, sponsored hammock lounges on campus.

In response to the lack of label-side support, the band's fans took it upon themselves to help promote the video in more of a grassroots marketing way.

Grassroots Marketing: Getting Noticed in a Noisy World (Chelsea Green, 2000)

While with the Wings, Roik was named as the Wings' "Grassroots Marketing Coordinator" in an effort to grow new fan support and increase ticket sales.

Grassroots Marketing for Authors and Publishers (AWM/Infinity, 2007, ebook version republished by Nicholas Direct, 2011)

The program, created by the brand's Director of Vendor Relations, Adam Cohen, is designed as a grassroots marketing initiative to foster brand recognition on college campuses and strengthen collegiate market relationships.

He also planned a grassroots marketing strategy for the album, which evolved from Saadiq's difficulty with Columbia record executives to promote the album and their idea of issuing its songs as vinyl records.

However, a grassroots marketing was used to sell many of the albums online directly through the label, at SphereOfHipHop.com, at other hip-hop websites and local records stores, as well as at the artists live shows.

WME is a majority owner of RED Interactive Agency, an interactive agency based in Santa Monica, California that focuses on digital media, social media, online content, web design, and grassroots marketing.

Burson-Marsteller operates a number of subsidiary companies, including grassroots marketing consultancy Direct Impact, government affairs and lobbying firm Prime Policy Group, advertising consultancy Proof Integrated Communications, and strategic communications consultancy PivotRED.

METROSTARS - Named Ernesto Motta senior director of Hispanic communications, Paul Byrne senior manager of operations, Lindsay Daywalt senior marketing manager and Brian Picinic grassroots marketing manager.