glocalization
glocalisation

The second type is coined by the term of glocalisation.

Trudgill, Peter (2004): Glocalisation and the Ausbau sociolinguistics of modern Europe.

Yet, the paradigm's inherent influence perspective and other central questions of the debate keep re-emerging under different headings and more advanced concepts such as hybridization and glocalisation.

Today, the more advanced concepts of hybridization and glocalisation (e.g., Kraidy, 2005; Robertson, 1994; Martín-Barbero, 1993) have gained increased attention by scholars as a way of conceptualizing the transformation, convergence and divergence of media systems.