In contrast, fitspiration operates under such mantras as "strong is the new skinny" and "fit not thin".

It is against this backdrop that a new trend has been germinating: that of "fitspiration".

Our obesity crisis won't be solved by 'fitspiration'

Talk about fitspiration.

In 2012, Di Petta created Fitspiration, designed to help users keep motivated about fitness.

Need a little 'fitspiration'?

Born online, fitspiration seems to be a backlash against two things - the obesity crises in the United States and Britain, and the frightening internet subcultures of "thinspiration" and "pro-ana".

The Instagram row involving Man v Food star Adam Richman has brought out interesting contradictions in our attitudes to food - Our obesity crisis won't be solved by 'fitspiration'

If thinspiration is "weakness" (of the emaciated brittle body, but not the mind - it takes a terrifying kind of fixated resolve to subject your body to starvation), then it makes sense that fitspiration has set itself up as "strength".

Websites that stress the importance of attainment of body ideals extol and promote anorexia nervosa through the use of religious metaphors, lifestyle descriptions, "thinspiration" or "fitspiration" (inspirational photo galleries and quotes that aim to serve as motivators for attainment of body ideals).

That was one massive case of over-egging to the detriment of those the Government were apparently attempting to help protect; not good at all, but it made me wish that someone would make a similar mistake in the hope that thinspiration, fitspiration, thigh-gaps and all things pro-ana and pro-mia would be blasted into cyber hell forever.

(Picture: METRO/Mylo) Meet your new source of fitspiration.