Electricity retailing is the final process in the delivery of electricity from generation to the consumer.

Electricity retailing began at the end of the 19th century when the bodies which generated electricity for their own use made supply available to third parties.

These are electricity generation such as a power station, electric power transmission, electricity distribution and electricity retailing.

The standard business model of electricity retailing involves the electricity company billing the customer for the amount of energy used in the previous month or quarter.

'Meridian Energy Limited', a New Zealand state-owned enterprise, electricity generation and electricity retailing electricity.

The company operates electricity retailing, operates the power grid in Drammen, Nedre Eiker and Kongsberg and provides services within broadband.

TrustPower Limited is a New Zealand electricity generation and electricity retailing company, listed on the New Zealand stock exchange.

In several countries with common carrier arrangements, electricity retailing arrangements make it possible for consumers to purchase green electricity (renewable electricity) from either their utility or a green power provider.

In addition to electricity retailing, Integral Energy also owns an electricity distribution network spanning 24,500 square kilometres in Greater Western Sydney, the Illawarra, and the Southern Highlands.

The term can refer to the set of services provided by various organizations that are used in everyday life by the public, such as: electricity generation, electricity retailing, electricity supplies, natural gas supplies, water supplies, Sewage works and sewage systems.

In addition to electricity retailing, Country Energy operated Australia's largest electricity distribution network by area, covering 95% of the area of New South Wales as well as extending into small parts of Queensland and Victoria.

Since then, a step-by-step process of industry reform has led to the separation of the monopoly elements from the contestable elements to create competitive markets in energy generation and electricity retailing, while imposing regulation on the natural monopolies of transmission and distribution.

This trend continued in other countries (see New Zealand Electricity Market and deregulation) and the role of electricity retailing changed from what was essentially an administrative function within an integrated utility to become a risk management function within a competitive electricity market.

To conduct its electricity retailing business, it operates a network of state and area offices to purchase electricity from embedded generators, market and sell electricity, connect new supply, provide counter services, collect revenues, operate call management centers, provide supply restoration services, and implements customer and government relationships.

For instance, electricity generation, electricity retailing, telecommunication, some types of public transit and postal services have become competitive in some countries and the trend towards liberalization, deregulation and privatization of public utilities is growing, but the network infrastructure used to distribute most utility products and services has remained largely monopolistic.