This would definitely be an easy way to curb some eco-guilt.

From next month, the Government will pay for home-grown electricity – so installing solar panels won't just ease your eco-guilt, but make real financial sense.

Assuage your eco-guilt by getting beach-bound buddies to take them to the Nike Outlet store in Rehoboth, which is a lot closer than Oregon.

However new mum Nicola Ainsworth says she likes Knowaste's concept, believing it would help take away some of the "eco-guilt" attached to using disposable nappies.

Now they will be forced to ask first, giving customers a second to let the eco-guilt within them say no, actually, I don't need a bag to carry this bottle of milk that comes with its own handle.

Zoë B biodegradable beach toys will ease your eco-guilt: The corn-sugar-based bioplastic breaks down to organic materials in as little as two years if immersed in water or soil (regular plastics can take up to 500 years). zoeborganic.com, $22.

“It’s like eating too many brownies one day and then jogging extra the next,” said Kimberly Danek Pinkson, 38, the founder of the EcoMom Alliance, speaking to the group of efforts to curb eco-guilt through carbon offsets for air travel.

You can stroke them, pose with them, kiss them on the snout, but trout not quickly returned to their cold-water home will prompt a pang of ecoguilt among most predators with a conscience.