The approach is a variation on what the industry refers to as "contextual advertising."

Contextual advertising has made a major impact on earnings of many websites.

Another way search engine marketing is managed is by contextual advertising.

That data can be converted into contextual advertising revenue, used to create compelling new services or improve the value of existing products.

This is commonly known as contextual advertising.

Google AdSense was the first major contextual advertising network.

Phorm, formerly known as 121Media, is a digital technology company known for its contextual advertising software.

Like traditional contextual advertising, syndication networks comprise multiple publishers.

In February 2008, Openwave launched a contextual advertising system for mobile phones.

Livedoor also entered the search and contextual advertising space in America in November 2005.

Advertising based on keywords in the surrounding content or context is referred to as Contextual advertising.

Clicksor is an online contextual advertising network based in North York, Ontario.

Besides the ascendancy of shopping search engines, there is a growing appetite among publishers for so-called contextual advertising.

Contextual advertising and multiple ad revenue placements.

Bids on the same keywords are usually higher in search advertising than in contextual advertising.

LookSmart provides search, pay-per-click and contextual advertising services.

Blurtit's income source is generated solely by contextual advertising that corresponds to the topics being discussed on the site itself.

Targeted advertising is different from contextual advertising, which does not involve the maintenance or storage of information about an individual beyond their current online session.

"We're big believers in contextual advertising."

There are several advertising agencies that help brands understand how contextual advertising options affect their advertising plans.

In-image advertising is a form of contextual advertising where specific images on a website are matched with related advertisements.

Contextual advertising.

At Bizrate, Kamath developed a contextual advertising product.

In practice, it's not profoundly different from what Google does with contextual advertising in GMail.

Cogito Semantic Advertiser: contextual advertising on the web.