At least Bush generally holds the religious exhorations until the conclusion of speeches and letters, by which point not everyone is still paying attention.

Aristotle's final chapter in Book III discusses epilogues, which are the conclusion of speeches and must include four things: "disposing the hearer favorably toward the speaker and unfavorably to the opponent, amplifying and minimizing, moving the hearer into emotional reactions, and giving reminder of the speech's main points" (Bk.