clickstream data
clickstream

Unauthorized clickstream data collection is considered to be spyware.

Targeted networks specialize in using consumer clickstream data to enhance the value of the inventory they purchase.

"My clickstream data is sensitive information," she told Mr. Zaneis, "and it belongs to me."

"Combining ethnographic and clickstream data to identify user Web browsing strategies," Information Research, Vol.

Microsoft says that it has improved its analysis of clickstream data so that it can better rate the relevancy of sites based on which links are most often clicked by users.

Use of clickstream data can raise privacy concerns, especially since some Internet service providers have resorted to selling users' clickstream data as a way to enhance revenue.

In doing so, these vendors may collect non-personal data such as your browser type, your operating system, Web pages visited, time of visits, content viewed, ads viewed, and other clickstream data.

A small piece of that is clickstream data we get from some of our customers, who opt into sharing anonymous data as they navigate the web in order to help us improve the experience for all users."

Microsoft commented that clickstream data from customers who had opted in was collected, but said that it was just a small piece of over 1000 signals used in their ranking algorithm, and that their intention was to learn from their collective customers.

However, authorized clickstream data collection comes from organizations that use opt-in panels to generate market research using panelists who agree to share their clickstream data with other companies by downloading and installing specialized clickstream collection agents.