"And it's very much in the tradition of Google's brand promise - great stuff free."

"We want to deliver on the brand promise.

"Windows Vista's brand promise is that it's easier; it brings clarity to life.

Brand attribute research - what are the key traits that describe the brand promise?

With over 50 years of experience, Danamon continues to strive to be a bank that 'make things happen' for its customers - it's brand promise.

It was nothing more than an effort to "reinforce our brand promise to be the premier Latino pizza chain," he said.

Colleges are grappling with the fact that the message is only effective if the entire faculty and leadership commit as one voice to the brand promise.

You can compromise your packaging, try to appeal to everyone, muddy your brand promise and hide your story.

We continually look at everything we have on all of our services and look for ways to extend our brand promise."

After more than 150 years of invisibility of the organization for consumer, the brand developed corporate brand promise during the 2012 Olympic games.

One of the main reasons why I think the film didn't even take an opening is due to Akshay's brand promise which is pure entertainment.

"Now the purpose is to recruit and to retain and to have employees embody and exemplify the brand promise to the ultimate consumer."

"Feeling something, picking it up in your hands, walking into an environment is a far more powerful brand promise than anything you are simply told through traditional media alone."

Internal marketing focuses on communicating the customer brand promise, and the attitudes and behaviours expected from employees to deliver on that promise.

Reuters noted "The Zimride brand promise is to reduce CO2 emissions, lower the annual strain on our transportation infrastructure and help everyone involved save money.

Consumers may look on branding as an aspect of products or services, as it often serves to denote a certain attractive quality or characteristic (see also brand promise).

The agency determined, he added, that the "brand promise" of Mazda ought to focus on "the emotional desire of driving that we refer to as 'psychic refreshment.' "

The brand promise 'Learning that works' reflects GCIT as a connected, inspiring, practical, engaging training provider that will be your partner in learning for life.

Soon a collective of creative types from many industries delivered their response, including a new campaign, brand promise and commercial for Coca-Cola using the theme, "A Cool American."

"This is a relaunch of ING in the U.S. marketplace around a new brand promise of 'easier,' " she said, "which resonates strongly with consumers."

Since its introduction, Talent Intelligence has become a central element of the Taleo brand promise, figuring prominently in product positioning, sales and marketing materials, press communications, blogs and speeches.

AMERICA Online will begin a new ad campaign tomorrow with a new logo and a refocused brand promise, posed as a question to consumers: "Want a better Internet?"

The brand is a consequence of and has a symbiotic relationship with the business model since the business model determines the brand promise and the brand equity becomes a feature of the model.

"It's getting back to the roots, back to a brand promise of cold refreshment," Mr. McGrath said, tracing the provenance of the train to how Coors Brewing transported its beer from the Colorado mountains.