bipolar scale

Past research has argued that opposing emotions like happiness and sadness fall on a bipolar scale, where both cannot be felt at the same time.

These tend to involve bipolar scales (e.g., good-bad, favorable-unfavorable, support-oppose, etc.).

In studies on music that conveys or elicits mixed emotions, bipolar scales are separated so emotions like happiness and sadness are judged independently.

The first asked about vivid images associated with the weekend the hearing took place, and the participants were asked to rate the two most vivid images using 7-point bipolar scales.

The Semantic-Differential method of measuring attitudes devised by Osgood consists of a concept, in this case using computers in schools, and a set of bipolar scales.

A semantic differential (4 items) scale (e.g., Eroglu and Machleit 1990), which is a four-item 7-point bipolar scale, was the second best performing measure, which was again consistent across both contexts.

Instead of using a single bipolar scale of masculinity and femininity, as psychologists did before, the BSRI asks subjects to rate themselves on three subscales, which contain either items commonly associated with masculinity or femininity, or gender-neutral items.

According to studies by Wirtz & Lee (2003), they identified a six-item 7-point semantic differential scale (e.g., Oliver and Swan 1983), which is a six-item 7-point bipolar scale, that consistently performed best across both hedonic and utilitarian services.

The LPC scale asks a leader to think of all the people with whom they have ever worked and then describe the person with whom they have worked least well, using a series of bipolar scales of 1 to 8, such as the following:

This was found after researchers found that the inverse relationship between perceived risk and perceived benefit of an activity was linked to the strength of positive or negative affect associated with the activity as measured by rating the activity on bipolar scales (e.g. good/bad).