In Europe, Allura Red AC is not recommended for consumption by children.

Allura Red AC has fewer health risks associated with it in comparison to other azo dyes.

Allura Red AC is one of many High Production Volume Chemicals.

Allura Red AC was originally introduced in the United States as a replacement for the use of amaranth as a food coloring.

The European Union approves Allura Red AC as a food colorant, but EU countries' local laws banning food colorants are preserved.

Despite the popular misconception, Allura Red AC is not derived from any insect, unlike the food colouring carmine, which is derived from the female cochineal insect.

In the United States, Allura Red AC is approved by the Food and Drug Administration (FDA) for use in cosmetics, drugs, and food.

However, Allura Red AC is banned in many European countries solely because it is an azo dye, despite scientific consensus of Red 40 having fewer known health risks.

Other listed ingredients are citric acid, propylene glycol, malic acid, sucralose, acesulfame potassium, potassium citrate, Allura Red AC 40, Brilliant Blue FCF 1 and potassium sorbate.

Although colours such as Allura Red AC and Sunset Yellow FCF are occasionally used in squash, most modern British companies are gradually aiming to use natural colours such as beta carotene or anthocyanins, and natural flavourings.

It can be used to simulate the natural color of a product as perceived by the customer, such as red dye like FD&C Red No.40 (Allura Red AC) to ketchup or to add unnatural colors to a product like Kellogg's Froot Loops.