"We have been left with no choice but to start an action for trademark infringement and for passing off" - or trying to masquerade as Orange in the market.

In it, he threatened legal action for trademark infringement and asserted that his client "is especially well known in New York City due to its large retail operation and its substantial customer following."

In 1995, McDonald's threatened to sue Vegan Action for trademark infringement over McVegan shirts which featured McDonald's well-known golden arches with the logo "McVegan.

Certain exclusive rights attach to a registered mark, which can be enforced by way of an action for trademark infringement, while unregistered trademark rights may be enforced pursuant to the common law tort of passing off.