A flurry of account assignments made Friday a busy day in adland.

One does not generally think of the announcement of an advertising account assignment as a photo opportunity.

One is the huge, abrupt changes in account assignments since 1990, as economic difficulties have transformed consumer behavior.

There have been account assignments and acquisitions in the realm of interactive advertising and marketing.

A flurry of account assignments and a narrowing of a review have been announced by several big advertisers.

One division, SearchWorks, is devoted to the review process, pairing advertisers and agencies on account assignments.

LEAD: From coast to coast yesterday came announcements of account assignments.

After a review, Hennessy Cognac, its first account assignment 20 years ago, has decided to keep its $8 million account at the agency.

As if getting ready for the Fourth of July break, a number of clients announced account assignments yesterday instead of waiting until later in the week.

Flexible general ledger account assignment, reporting options, custom report output formats, direct email transmission of Invoices, Orders.

The account assignment is not only for Sea World but also for Cypress Gardens and a couple of other Florida tourist attractions.

Formerly the company was served by Sussman & Sugar, a subsidiary of the Omnicom From coast to coast yesterday came announcements of account assignments.

And Jaya Ramathal, a fourth-semester student from Jackson Heights, Queens, was working on an accounting assignment that called for using software to send out checks and bills.

Ms. Salz said she did not believe that the continuing turmoil in agency account assignments, as marketers frenetically hire and fire shops, contributed to the souring of client-agency relations.

They said that organic revenue growth improved in the third quarter, spurred by net new account assignments from marketers like Burger King and the Postal Service, with billings estimated to total $730.2 million.

In an effort to ease the path for agencies seeking pro bono account assignments from New York City, the Mayor's office has developed a system to insure that all interested shops have an opportunity to participate.

Inventory control includes a perpetual inventory system with reorder points, automatic adjustment of COGS and inventory from Sales invoices, multiple per-item vendors, customers price points, general ledger account assignments.

FOR agencies large and small, the second half of 2000 is beginning the same way the first half ended, with a flurry of account assignments from advertisers in major categories like beauty products, automobiles, dot-coms and banking.

A CADRE of top executives at Young & Rubicam Inc. in New York is being redeployed as the huge agency company seeks to build on the momentum gained from recent high-profile account assignments.

Bristol-Myers Squibb has been shifting account assignments among its agencies; in September, it moved the $12 million Clairol Ultress account to J. Walter Thompson U.S.A. from Grey Advertising Inc. after a creative shoot-out between the agencies.

Turning to other account assignments, Finance.com in Long Island City, Queens, a Web site offering financial and investment advice that is part of the e-Citi operation of Citibank, named Kirshenbaum Bond & Partners in New York to handle its first account.

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