HalalStars is pegged to be one of the biggest initiatives on the Halal tourism sector.

Halal tourism is a subcategory of religious tourism which is geared towards Muslim families who abide by Sharia rules.

The Halal tourism industry also provides flights where no alcohol or pork products are served, prayer timings are announced, and religious programs are broadcast as part of entertainment offered on board.

A Euromonitor International report released at World Travel Market in 2007 in London says that there is potential for a boom in halal tourism in the Middle East.