The term Generation Alpha has been suggested as name for both this cohort and for the subsequent one.

Generation Alpha protestors.

Aurizon and Queensland Police have been advised of the protest, according to Generation Alpha.

Generation Alpha is likely to spend more time in childcare, can expect to work longer hours and to pay $2.2 million for an average home in Sydney.

Professor McDonald said Generation Alpha, which began in 2010, will be the smartest generation because of the increased access to information and greater formal education.

Social commentator Neer Korn has suggested there could be a backlash against consumerism from Generation Alpha.

And their wealth and lack of extended family may come at a cost, Generation Alpha is likely to spend more time in childcare and work longer hours.

Number crunching and crystal ball gazing by demographers reveals Generation Alpha will be smarter, richer and healthier than any of their ancestors.

Demographers have dubbed them Generation Alpha, and just like the first baby boomers they are poised on the brink of an age of massive technological and social change.

Mark McCrindle has suggested "Generation Alpha" and "Generation Glass" as names for a cohort of births beginning after the end of Generation Z in 2010.

Organised by online environmental group Generation Alpha under the banner ""Over Our Dead Bodies"," the protest is over a deal to unlock the Galilee Basin coal reserves.

Generation Alpha founder Ben Pennings, a former Greenpeace activist from Brisbane, said protesters wanted Aurizon to be aware that some Australians did not favour the expansion of coal projects.

Peter McDonald, professor of demography and director of the Australian Demographic and Social Research Institute, said Generation Alpha, which began in 2010, will be the smartest generation so far.

RAW VISION: Generation Alpha protestors place a mock carbon bomb outside Aurizon headquarters in Brisbane to protest against carbon emissions from Gallilee Basin coal projects.

Monash University Associate Faculty of Education Associate Dean Professor Lucas Walsh said Generation Alpha would not have the luxury of flitting between jobs as they please, because the number of full time jobs would continue to decline.

And Monash University Associate Faculty of Education Associate Dean Professor Lucas Walsh said while much focus was given to the wealth and materialism of Generation Alpha, data suggested there were growing divisions between young people in remote areas and Indigenous young Australians.

Of 102 Gen Alpha's The Sunday Times photographed over 100 days, most parents nominated rapidly changing technology and the cost of living as their biggest concerns.

When News Limited talked to the parents of Gen Alpha babies born over 100 days, many nominated technology as the single biggest difference between their childhood and that of their newborns.