Dynamic Tracking

Audio transceivers with dynamic tracking.

The BVW-15 added Dynamic Tracking, which enabled clear still frame and jog playback, something the BVW-10 could not deliver.

Dynamic Tracking provides a complete 360 view of brand health and a continuous flow of knowledge about what is working for a brand and what could be working better.

In 1976, Maurice Millward and Gordon Brown set up their first continuous tracking study, now named Dynamic Tracking, for Cadbury Schweppes with the objective to explore the issue of ad wear-out over time.