Dynamically Inserted Advertising
Dynamic Ad Insertion , DAI (skrót)

EIDR is also used in Dynamic Ad Insertion (DAI) products using the SCTE 130 standard architecture.

In September 2012, Fearnet became the first television network to offer Dynamic Ad Insertion (DAI), technology which decreases integration time from four weeks to as few as three days, and also allows advertisers to refresh creative mid-campaign and track impressions on a daily basis.