C-Suite: a section focusing on a different aspect of life beyond the boardroom each week.

Ms. Bartz says she believes that a lot of women take themselves out of the race to the c-suite before it ever begins.

The role however requires more education, understanding and awareness of its benefits and challenges among the C-suite, throughout the business and with customers.

The tweetup was invented by the Web site's users, not by Twitter's C-suite.

"But now," he added, "the C-suite sees marketing as the last bastion of uncontrolled spending, and it's being viewed as a risk, a financial risk."

As he has received more power, the search division has been scaled back sharply to focus on the lucrative market for the "C-suite" - chief whatever officers.

Looking forward, Ms. Wilderotter says change in the c-suite will occur only if chief executives lead by example and begin adding different voices to their leadership teams.

In a 2008 survey by Towers Perrin, at most life insurance companies, responsibility for ERM resides within the C-suite.

"It's not as if we're in the beginning of something that's going to explode and that there are going to be lots of women in the c-suite," she said.

"BNN's C-Suite Quarterly Report"

BusinessWeek reported that "at least 100 top executives" have left HP since Hurd's departure, citing "tumult in Hewlett-Packard's C-suite."

Analysts and executive women also say that one of the biggest roadblocks between women and the c-suite is the thick layer of men who dominate boardrooms and corner offices across the country.

"Purpose Matters" in Executive Ethics: Ethical dilemmas and challenges for the C-suite, Scott A. Quatro and Ronald R. Sims, eds.

"Marketers were able to do what they wanted because they were given a bye from a corporate governance aspect by the C-suite," Mr. See said, using the shorthand term for leaders like chief executives.

In addition, Gores was featured on the Summer 2011 cover of C-Suite Quarterly with an article entitled "Tom Gores On Balancing Family, Business, and The Detroit Pistons."

Walk into any large organisation just about anywhere in the world - and there's a 50-50 chance you'll see either Peters' book (which he co-authored with Robert H Waterman Jr) or Collins' on shelves in the C-suite.

Another camp of women argues that until stories of women landing top jobs are no longer newsworthy - that is, as long as they remain curiosities or oddities - and until women's occupation of the c-suite reaches a statistical par with men, women owe it to future generations to continue to address the topic.

Although the Gandalf Group has many blue-chip clients, it is best known publicly for the two large quarterly reports featured in the Globe and Mail - the C-Suite Report on Canadian Executives and the Consumerology Report on Canadians' economic expectations and purchasing behaviour with Bensimon Byrne.