Blue Ocean Strategy

Q. What's another good example of a blue ocean strategy?

Q. Who else has created a blue ocean strategy?

The lesson we learned is that a blue ocean strategy is not about technology per se.

Kim and Mauborgne claim that blue ocean strategy makes sense in a world where supply exceeds demand.

The 3DS is Nintendo's third endeavour for its blue ocean strategy.

The third and final part describes the two key implementation principles of blue ocean strategy including tipping point leadership and fair process.

For blue ocean strategy execution:

"Ventures: Blue Ocean Strategies", Biz Times.

Blue ocean strategy, on the other hand, is based on the view that market boundaries and industry structure are not given and can be reconstructed by the actions and beliefs of industry players.

It is part of the Blue Ocean strategy (Strategi Lautan Biru) was introduced to improve the quality of services through strategic partnerships between government agencies and the private sector.

In implementing the Plan, the KFS continues to establish a foundation for a sustainable welfare society by developing environmental and social resources, and to pursue forest related industries as blue ocean strategy.

Blue Ocean Strategy suggests that an organization should create new demand in an uncontested market space, or a "Blue Ocean", rather than compete head-to-head with other suppliers in an existing industry.

The second part describes the four principles of blue ocean strategy formulation: how to create uncontested market space by reconstructing market boundaries, focusing on the big picture, reaching beyond existing demand and getting the strategic sequence right.

Blue Ocean Strategy has introduced a number of practical tools, methodologies and frameworks to formulate and execute blue ocean strategies, attempting to make creation of blue oceans a systematic, repeatable process.

The book examines the experience of companies in areas as diverse as watches, wine, cement, computers, automobiles, textiles, coffee makers, airlines, retailers, and even the circus, to answer this fundamental question and builds upon the argument about "Value Innovation" being the cornerstone of a blue ocean strategy.