But parents who want to use the V-chip will find the system difficult to set up.

Years will pass before the V-chip is in many homes.

Working with the entertainment industry, we're giving parents the V-chip.

Do you really believe that anyone is going to bother to program the v-chip for those kids?

Another is through parental control devices such as the V-chip.

If they were, they'd put the V-chip on football and hockey games.

For the V-chip to work requires someone to draw up a ratings system.

It seems not, if the arrival of the V-chip is any indication.

But to television set manufacturers, the V-chip is a bit of a nuisance.

Even families who were given extensive information on the V-chip still opted to not use the technology.

It will be years, he said, before every set in most households is replaced with one that has the V-chip.

Many families either had no idea that their television possessed a V-chip or gave up after struggling to program it.

Although not indecipherable, the V-chip and the ratings system take time to understand how to use.

The V-chip, he said, is the compromise for living in a pluralistic society.

A built-in V-chip to keep children away from restricted programming.

It cannot be based on simple numerical levels to satisfy the needs of the v-chip.

The telecommunications act requires all new television sets to be equipped with the V-chip.

Even if promotion were increased, it seems to be just one factor contributing to the V-chip's low rate of use.

Not even mainstream broadcasters were pushing for the V-chip in a big way.

"We'll take our chances in court on the V-chip and the spectrum fight is put off.

In point of fact, the V-chip and school uniforms and the rest didn't add up to much.

We're going to have one a year before televisions have to start including the V-chip.

Instead of controlling information, it might mandate hardware to do so, like the V-chip in television sets.

There are no official statistics tracking the number of public service announcements about the V-chip on television.

But only a fraction of those who have the V-chip currently use it or, for that matter, pay much attention to content ratings.