Its The Subservient Chicken campaign, running from 2004 until 2007, was an example of viral or word-of-mouth marketing.
There's nothing better than word-of-mouth marketing.
Because of this, detectives say, illicit beauty practitioners use word-of-mouth marketing through networks of hairdressers, manicurists, aestheticians and personal trainers.
So corporations frustrated at the apparent limits of "traditional" marketing are increasingly open to word-of-mouth marketing.
An important area of marketing is called word-of-mouth marketing, which relies on the added credibility of person-to-person communication, a personal recommendation.
PromoJam utilizes word-of-mouth marketing and peer to peer recommendations to help drive customer acquisition.
Mr. Shah said he would spend money on traditional forms of marketing, "but I'm a big believer in viral," or word-of-mouth marketing.
Other terms that are sometimes used to describe multi-level marketing include "word-of-mouth marketing", "interactive distribution", and "relationship marketing".
Moore attributes this to word-of-mouth marketing, resonating initially with high-tech managers, then to engineers, venture capitalists and finally business schools.
With only word-of-mouth marketing, the questionnaire has spread to 461 sites in 43 states.