For companies willing and able to take the plunge, the environment could not be more friendly.

"If we can provide that opportunity, there will be many more companies willing to stay in business," he said.

And the few companies willing to provide the coverage can charge much higher rates.

But any company willing to pay for booth space this year found a place.

He kept his client list short and refused to have anything to do with companies not willing make top executives available to him.

He didn't feel like company, however blonde, young or willing.

There are also a pair of companies willing to pay many millions not to lose.

So why are public companies willing to pay more?

There is also a concentration of major companies willing to pay the high ticket prices, he said.

Why would you think that you have a right to a lower price than a company's willing to offer?