I was the guy who bought Armani and wore Armani.

"When you know you want to go out and look classy, you wear Armani," he said.

But nobody wore Armani for an afternoon's rough shooting, which was exactly how he planned to spend the rest of the day.

He was wearing Armani, the men's fragrance.

"Even the most tailored girls who wore Armani in the day, suddenly for bridal they were into all that stuff."

"I bet they are not wearing Armani."

"The Edge is wearing Armani," she shouts, pointing at the bassist.

"I still wear Armani, but I wanted to try something else."

But I really couldn't see the sense in women wearing Armani by day and then letting someone else dress them by night.

One model sits naked in bed, wearing nothing recognizably Armani, unless he happened to design the sheets.