Warm market is used in both the sales and direct marketing industries.

The hopes for cutting the debt aided the shares the day the idea was announced, but the warm market reaction faded.

High-End Brooklyn A Severe Scarcity Of Upscale Listings The dichotomy of high-end fever and more moderately warming market segments plays out, particularly, in Brooklyn.

In sales and direct marketing your warm market is said to be people you know, which could be friends, relatives and existing customers, even referrals are said to be warm (see referral marketing.)

Since its first promotional event held on 27 January 2005, Stream Energy has attracted through this Ignite organization hundreds of thousands of independent associates which, in turn, focus on primarily recruiting individuals from within their "warm market" (family, friends and acquaintances) as prospective electricity customers and future sales agents.