And we're discussing giving these guys even more power over content providers?

This is a nice thing for "content providers" to hear.

Once a company buys that software, it is less likely to switch content providers.

Getting content providers on board, though, will take no small amount of work.

The company initially offered 40 channels from content providers worldwide.

It is also a distribution partner for independent content providers.

And that won't happen until content providers get on board and allow it.

I think it's clear that that's not the case, that content providers would say, fine.

Schools then pay a "content provider" for access to an institution or museum, usually from $50 to several hundred dollars per trip.

That would sure make things easy for us content providers, but I don't think so.