She has been telling voters all along that the issues are jobs and the economy.
So, political candidates need to use the vocabulary of issues to tell voters who they are.
Paul Simon tells voters that he is tough enough to lead.
If the President is in trouble, telling voters that the other candidates are just as bad or worse won't do it.
To win real reform of health care, he has told voters, they need to "put a doctor in the House."
"This problem was 10 years in the making," the Mayor tells voters.
It's not enough to tell voters how terrible the Republicans are.
It requires leaders to tell voters that they cannot have benefits without paying the cost and still expect a better life for their children.
All the talk of policy is meant to tell American voters what the party and its candidates stand for.
Others remain free to tell voters what a candidate believes.