In a 12 year period over 26 television spots appeared.
The campaign is running exclusively in Washington and will not use any television spots.
Television spots are shot in black-and-white for a 1940's feel.
The television spot will make the point of the theme line beautifully.
"Believe me, we know health care reform is critical," a nurse says in one television spot.
There has also been a public effort using television spots and other media to raise awareness.
Then, every sponsor gets two seats for each 30-second television spot.
It can mean the campaign will be more than just 30-second television spots.
He said that television spots, which began running two weeks ago, would be the biggest expense.
The 24-year-old woman was watching a preview of the television spot with officials from a women's shelter.
