One of its first challenges is to persuade independent brokers - the go-betweens with homeowners - to take on a new company.

I took on a company a long time ago.

An elite platoon could easily take on a green company; one lone tank could devastate a field of foot soldiers.

It wasn't every day that three SEALs took on a ninety-man company and rendered it completely ineffective.

Short and slight as teenage girls, the nuns said they were not worried about taking on such a big company.

And he took on a company, Time Warner, whose music division was going through management turmoil when the controversy broke out.

So Point Enterprises took on a Vietnamese company as a minority partner.

As virile as I am I don't look forward to taking on a trigger-happy company of well-trained thugs.

But it is taking on a far larger company in Budget, which has annual revenue of $1.5 billion.

"It's certainly challenging to take on a company like Coke," he said.