Like many alcohol companies, C&C invests heavily in sports sponsorship.

There is no way to quantify the effect that the spending, as with any sports sponsorship, has had on sales or brand exposure.

Since then, the company expanded its marketing to include sports sponsorships.

But when totaled up, this is likely to be the largest sports sponsorship ever.

Restrictions on advertising and sports sponsorship can have an immediate impact on rates of teenage smoking.

The second is a broad-based program that will take into account an institution's sports sponsorships and the number of grants-in-aid it provides.

Marketing professionals agree that it isn't easy to assess the impact of sports sponsorships.

One catalyst has been President Clinton's efforts to ban tobacco companies from sports sponsorships.

Besides meetings with elected representatives, they engage in street theatre and sports sponsorship.

Since shortly after its inception, the promotion of Aquafina has involved sports sponsorships.