You don't want to be dependent on movies or on sports rights.

"I have long since given up guessing what people will pay for sports rights."

CBS has committed more than $3.5 billion for sports rights over the next seven years.

A good piece of the money is flowing into sports rights, which means it ultimately flows through to the leagues, the teams and the players.

"He added, "It's safe to say that the magnitude of sports rights is hard to justify.

"Now it's turning up in deals for sports rights."

The problem of escalating prices for sports rights really cuts both ways, a cable executive said.

Moving on to sports rights, there are two possible futures for television.

At the same time many new sports rights were announced.

Boca bought 50% of his pass, and 100% of the sports rights.