In either case, the mean reports from both groups are likely to be distorted by social desirability bias.

This scale is not contaminated with social desirability biases.

The survey's accompanying study suggested that the older, lower results were due to respondents being susceptible to social desirability bias.

Another issue is the social desirability bias.

Social desirability bias is the tendency of respondents to answer questions in a manner that will be viewed favorably by others.

Other topics that are sensitive to social desirability bias:

During the interview process it is not uncommon for an interviewee to succumb to a social desirability bias.

Other common (and related) criticism involve groupthink and social desirability bias.

Social desirability bias can be a big problem with self-report measures as participants often answer in a way to portray themselves in a good light.

This would allow researchers to understand attitudes that cannot be measured through explicit self-report methods due to lack of awareness or social desirability bias.

The Bradley effect theory posits that the inaccurate polls were skewed by the phenomenon of social desirability bias.

The IAT has also demonstrated a reasonable amount of resistance to social desirability bias.

It was suggested that there was a "social desirability bias" causing people to deny their support for Proposition 19 to live interviewers.

Impression management can distort the results of empirical research that relies on interviews and surveys, a phenomenon commonly referred to as "social desirability bias".

Compared to some other conflict instruments, the TKI has shown that it reduces the social desirability bias from over 90% to less than 20%.

Nonetheless, it is worth noting that social desirability bias would tend to overestimate the proportion of people willing to put themselves at risk for the common good.

Second, social desirability bias tends to cause surveys like this one to overestimate acceptance of vaccination [ 3 ] .

On the other hand should not be overlooked that self-descriptions and self-appraisals are open to expectations, Social desirability bias, stereotypes and other influences.

For example, Social desirability bias tends to be highest for telephone surveys and lowest for web surveys:

One advantage of using computerized systems as an auxiliary or even primary source of medically related information is that patients may be less to social desirability bias.

Self-reported answers may be exaggerated; respondents may be too embarrassed to reveal private details; various biases may affect the results, like social desirability bias.

Social desirability bias can lead a respondent to respond in a fashion that he or she thinks is correct or better or less embarrassing, rather than providing true and honest responses.

The IAT may allow researchers to get around the difficult problem of social desirability bias and for that reason it has been used extensively to assess people's attitudes towards commonly stigmatized groups.

Surveys and opinion polling is made less reliable by social desirability bias, whereby respondents will report answers in public that may not share their personal views if they believe they are in the minority.

Numerous potential methodological flaws of the study are indicated that may have produced this contradictory data, such as women trying to appear socially desirable in their responses (see social desirability bias) or that participants were too acculturated.