Why does an ex-coach-turned-analyst merit a sneaker deal paying him in the low six figures?

They are the constants of their teams, the bulwarks, the guys who get the sneaker deals.

Yet, the job was actually worth more than three times that amount, enhanced in part by Pitino's six-figure sneaker deal.

Unlike Johnson, Chrebet has no major sneaker deal with Adidas.

"Today's Afro-American athlete is not going to stick his neck out, jeopardize a contract or a sneaker deal."

It would be difficult, Rose said, for his brother, an elite point guard from Chicago, to turn down the money from a sneaker deal or an overseas contract.

The coach has a sneaker deal.

It would also have raised money for Fresno State, maybe got him a better sneaker deal, and given "60 Minutes" and me fresh outrage.

In other words, it is for the recruit who received zero scholarship offers, zero sneaker deals, zero love.

Reebok has a $50 million sneaker deal with Iverson.