That show is shifting its account to Serino Coyne, said Bill Evans, a spokesman, after receiving "a memo from Jon Wilner resigning the account."

Celestial unexpectedly dismissed Tatham at the end of October and shifted its account, estimated at $6 million, to Grey Advertising in New York.

One time, we walked out of a customer's office with a handshake deal and got back to New York to find the customer calling to say he had decided not to shift his account to us.

Y.& R.'s superior performance in the creative review was not the only reason Xerox decided to shift its account there, Thomas Abbott, a spokesman for the company, said yesterday.

With advertisements photographed and directed by Richard Avedon, the International Business Machines Corporation yesterday introduced its first major advertising campaign since shifting its $130 million account last year.

Another example came this week when the Cadillac division shifted its creative account to Modernista after working with Leo Burnett and predecessor agencies for seven decades.

The Boots Group shifted its account late last year to a consortium of independent agencies led by a London shop called Mother.

Playtex Apparel has shifted its $40 million worldwide account to Saatchi & Saatchi Advertising.

And Sears Canada Inc. in Toronto has shifted its account, without a formal review, to the Toronto and New York offices of Young & Rubicam Advertising.

That anxiety was conveyed by Omnicom to Coca-Cola, which shifted Fruitopa's account to another agency.