The service may rent movies, but it's actually tapped into something deeper.

My partner and I don't have cable, so we rent movies.

They were looking forward to pizza and rented movies on Saturday nights this winter.

So that people can be influenced to rent and buy one year old movies.

What about building a vending machine that could rent movies?

We did not rent movies so much as the illusion of staying current with them.

Nevertheless, many people still prefer to rent most movies, not buy them.

Customers rent and return R-rated movies, of course, but will they buy one to keep around the house?

Let's say you want to rent movies and not buy them.

Soon the only question will be: Will you rent movies or buy them?