How much of the fund is spent on national advertising?

All told, national advertising will be up about 6.5 percent, to $70 billion.

Each site contains a mixture of local and national advertising.

I was convinced we needed it in order to do national advertising there.

For a restaurant in a small town, it may be its only shot at national advertising.

An estimated $20 million a year would have gone into national advertising.

"We were trying to drive the company almost exclusively with national advertising."

The company spends more than $20 million on national advertising.

This is a situation where national advertising will come back.

Total national advertising for the first quarter gained only 2 percent over last year.