Daylight reveals pure new wool in its true to life colours.

The Essentials one is superbly tailored in pure new wool gaberdine.

Kate smoothed down the deep red pure new wool dress that hugged her figure, and smiled at her daughter.

Despite the denial, his suit was of pure new wool and draped elegantly over his warrior's frame.

Opposite page: grey single-breasted pure New Wool suit, £795, by Ermenegildo Zegna.

AWI claims that the mark is employed on textile products as an assurance that the product is made of 100% pure new wool.

Our traditionally woven throw from Melin Tregwynt Mill is made of 100 per cent pure new wool and guarantees a good, warm read.

PURE NEW WOOL IN CLOSE UP.