"It was a power brand that they had a lot wrapped into."

Does Becht have a favourite of Reckitt's 19 power brands?

Megabrands, also known as power brands, are the mantra for corporate executives seeking faster growth and bigger profits.

The Power brand is the best known Egyptian brand in Egypt.

"This demonstrates the power brands still have," he said, "if you have a terrific product and it's marketed correctly."

They are hardly "power brands".

Individual Emerson Network Power brands and businesses (along with corresponding technology offerings) include:

The Potomac Edison name carried on until the 1990s when the Allegheny Power brand was applied.

It is composed of numerous international businesses, all united under the Power brand, including Power Electric, Africa's largest electronics company.

The VOIP.com brand co-exists independently with the Phone Power brand.

President Sanjay Khosla said, "South Africa is a priority market for us, where we focus on power brands like Cadbury chocolate."

"This just gives them blue-chip power brands and gives them the stronger hand to sit down at the table with, look Wal-Mart in the eye and negotiate.

Introducing the report, reporter Martin Shankleman said, "Gaviscon is hailed as a power brand by its owners, Reckitt Benckiser".

Premier plans to use the savings to double its marketing spending on eight "power brands", which also include Ambrosia, Batchelors, Sharwood's, Hovis and Oxo.

Valtra licensed Eicher of India to build tractors under the Eicher Valtra and Euro Power brands.

According to the Company's website, The Hyperfactory claims to "power brands and businesses through the mobile medium" for clients such as BlackBerry and Coca Cola.

He attended Los Angeles Trade Tech to take courses in graphic design and he's turned his hobby into a business, which has him working alongside some of the world's most power brands.

Lever hopes to overcome its runner-up role by stressing that its Double Power brands, in using a "structured liquid" technology, offer twice as much cleaning power as their previous, nonsuper-concentrated formulations.

He said the doubling of marketing spend behind its power brands was "scarcely the action of a company that is about to go out of business, which is what the share price is still partly suggesting."

Cochlear markets the Baha 3 System, Oticon markets the Ponto Pro and Ponto Power brand receivers, and Sophono offers the Alpha System.

In a statement the maker of Bovis and Branston pickle said "the consumer environment remains challenging" while newly arrived chief executive Michael Clarke vowed to focus on eight "power brands", strength sales and cut costs.

The company identified the eight "power brands" - those it feels have the best growth prospects - as Ambrosia, Batchelor's, Bisto, Hovis, Loyd Grossman, Mr.Kipling, Oxo and Sharwood's.

Al Zollar, Lotus's general manager, said that the unit, which is still based at Lotus's former headquarters in Cambridge, Mass., has evolved into I.B.M's "power brand" for software that supports information sharing.

The first commercially available compressed air batteries were developed and launched under the Pnu Power brand in 2009 as alternatives to traditional batteries, for industrial applications including standby and Uninterruptible Power Supply (UPS).

Known as a 'power brand' because of its enormous sales, Fair and Lovely parades its products through clips that show women applying the cream, turning a paler shade of brown and then miraculously transforming into über-successful film stars overnight.