The term does occasionally appear in popular media as well.

The chain has been featured in popular media a number of times.

The move was met with criticism from both fans and popular media.

Newspapers are the second most popular media in Russia, after television.

I haven't heard any discussions on it in the popular media.

The impact on traditional popular media is more evident today than its ever been.

She called into question the representation of old people in popular media.

The popular media is indeed in love with scare stories.

Parenting advice is much more available in the popular media.

A second hard drive has become the most popular media for backing up data.